LNE.Labels.lneLogoAlt LNE.Labels.lnePrintLogoAlt

Intermediate

How to Create a Behind the Scenes Video for your Photography Business

© Dixie Dixon

How to Shoot a BTS Video. – Learn tips and tricks for shooting a BTS or Backside the Scenes video from Nikon Ambassador and professional photographer Dixie Dixon (half-dozen:00 minutes)

Backside the Scenes (BTS) videos are a popular detail that many commercial clients as well as others desire equally function of a professional photo shoot. Nigh every commercial client I shoot for these days asks for a BTS video for them to employ on their website in addition to the still imagery I create for them. The reason is that these BTS videos are such an effective marketing tool.

These videos drive traffic to your website, appoint potential clients and give them peace of mind when hiring you, and profoundly increases discussion of mouth advertising.

Since I'm primarily a still photographer, I'll hire a cinematographer to film my shoots besides as edit it later on. If you don't have the budget to hire a cinematographer and/or editor, you tin check with local colleges to see if there are students looking to build their reels, or you can accept an assistant do the filming. You may even find a wedding videographer open to collaborating in exchange for using your images on their website or promos.

To create a dandy BTS video, sure elements should be included:

  1. Even so Images: Include the final images from your shoot in the bodily video because this shows the end result and showcases your work. I normally accept the editor put the images in at the end of the video.

  2. Interesting Footage: The more footage the better. Include all aspects of the shoot including hair and makeup, wardrobe, gear, you at piece of work, interacting with the models or subject. Its peachy to have a variety of clips from wide to close-up and brand sure your editor chooses clips that accept the most emotion. The worst thing yous can do is show a video of your shoot that looks irksome. The footage should communicate the story and showcase you every bit an artist. Also, the more footage that'south shot, the more yous have to work with when editing the terminal video.

  3. Music: Make certain to use licensed background music. There are sites that sell royalty free music at affordable prices. The vocal you choose is important because it sets the tone of your video.

  4. Time-lapse: Time-lapse is great tool and many of the Nikon cameras volition do time-lapses correct in the photographic camera. Put a photographic camera on a tripod before you kickoff setting upward the shoot and allow the camera to capture a time-lapse of the process. You can put the footage to music and make a groovy promo video out of just that. Information technology also makes for interesting footage for your editor to add into the terminal video.

  5. Graphics: Be certain and include your logo somewhere in the video. In some videos, I'll give the editor a listing of credits every bit well.

  6. Voiceover/Audio: Recording sound isn't going to make or break your video just it does add an extra dimension if you want to talk about your vision or interview your client on set.

Editing the video

One time everything is filmed, your cinematographer volition be able to commencement on the edit. I always supply them with the terminal retouched images and the music before they beginning the editing process. And I'll let them know how long the final video should be as well. The shorter the better—usually from one to four minutes in length is ideal. Be sure and tell your editor to choose clips that best limited your personality.

You lot tin besides cull to edit the video yourself.


Promote your video and brand

Mail your video on your website every bit well as the social media platforms you use. Adding keywords to the video with your website, proper name and the squad involved will aid it show up on search engines.

Ultimately your BTS video volition serve every bit a way to showcase your brand in an interesting and interactive fashion, which will assist concenter new clients and take your brand and business to the adjacent level.

Dixie Dixon is a Texas built-in and bred commercial way photographer. Her passion has led her to shoot internationally in places such as Cannes, Toronto, Vancouver, New York, Miami, Los Angeles, Ibiza and Barcelona for various brands, Television receiver shows, commercial campaigns and editorial projects. Go to her website www.dixiedixon.com and her administrator folio.

More articles by this contributor

This Article Goes Great With These Products